Decision Intelligence for Founders
Most founders optimize everything except the one thing that determines all of it — how they make decisions under pressure.
25 validated psychological frameworks · 6 decision dimensions
Why Dnmcs exists
Founders have more data, more tools, and more advisors than ever — yet the quality of decisions hasn't improved.
72%
of startup failures
are linked to poor strategic decisions by the founding team — not market conditions.
3x
more likely to fail
when founders lack self-awareness about their decision-making patterns under pressure.
6
decision dimensions
mapped from 25 validated frameworks — the first system built specifically for how founders decide.
How it works
01
25 validated psychological frameworks. Takes 25-35 minutes. Measures how you actually process risk, conflict, uncertainty, and pressure — not how you think you do.
02
6 dimensions mapped to how founders make decisions. Conflict orientation, risk processing, decision speed, loyalty vs performance, pressure response, delegation and control. Plus the psychological root patterns driving all of it.
03
Not a generic chatbot. An AI that knows your profile and applies it to real decisions in real time. You describe a decision you're facing — it gives you pattern, risk, bias, two scenarios, and one action. Then something to sit with.
04
Every member of your leadership team gets a 'Working with me' guide — a clear map of how they think, decide, and collaborate. No assumptions, no guesswork.
Your profile
After the assessment, you get a complete decision intelligence profile — not a personality test result, but a map of how you make decisions under pressure.
Decision Intelligence Profile
Diego Ibarra
Generated March 12, 2026
Conflict Orientation
Decision Speed
Risk Processing
Loyalty vs Performance
Pressure Response
Delegation & Control
What drives your decisions
Perfectionism & Delay
You tend to over-refine decisions before acting, not because you lack clarity, but because the cost of being wrong feels disproportionately high. This pattern shows up most in irreversible commitments — hires, partnerships, product bets.
Fear of Success
When things start working, a quiet part of you wonders if you deserve it — and begins subtly sabotaging the momentum. You create new problems to solve instead of riding the wave you built.
Decision Analysis
“I've been avoiding firing my Head of Sales for 6 months.”
Something to sit with —
The team already knows. They're just waiting to see if you do too.
Team profiles
Every team member gets a 'Working with me' guide — a clear, honest map of how they think, decide, and show up under pressure.
Alex Rivera
Co-Founder
Working with me
Moves fast when the direction is clear — slows down significantly when there's ambiguity or interpersonal risk.
Tends to decide from conviction rather than data — needs someone to pressure-test assumptions before committing.
Under pressure, may push for speed over quality to relieve discomfort.
When presenting an idea
Lead with the outcome, not the process. They get impatient with long setups.
When there's tension
Name it directly. They won't raise it first, but they'll appreciate you did.
Can move too fast on people decisions — firing or promoting before enough data.
Tends to take silence as agreement — check in explicitly if you disagree.
For teams
When your co-founder, CMO, and VP of Engineering all complete their profiles, Dnmcs maps how your team makes decisions together — where you're aligned, where there's structural friction, and what conversations you're all avoiding.
The founders who understand how they decide — win more.
Start your assessment