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Decision Intelligence for Founders

Most companies don't fail because of the market. They fail because of the minds behind it.

Most founders optimize everything except the one thing that determines all of it — how they make decisions under pressure.

Start your assessment See how it works

25 validated psychological frameworks · 6 decision dimensions

How it works

Three layers of decision intelligence

The Assessment

25 validated psychological frameworks. Takes 25-35 minutes. Measures how you actually process risk, conflict, uncertainty, and pressure — not how you think you do.

Your Decision Profile

6 dimensions mapped to how founders make decisions. Conflict orientation, risk processing, decision speed, loyalty vs performance, pressure response, delegation and control. Plus the psychological root patterns driving all of it.

The AI Companion

Not a generic chatbot. An AI that knows your profile and applies it to real decisions in real time. You describe a decision you're facing — it gives you pattern, risk, bias, two scenarios, and one action. Then something to sit with.

Your profile

Know exactly how you operate

After the assessment, you get a complete decision intelligence profile — not a personality test result, but a map of how you make decisions under pressure.

Decision Intelligence Profile

Diego Ibarra

Generated March 12, 2026

Conflict Orientation

Avoidant Confrontational
43

Decision Speed

Fast Decider Analysis Paralysis
63

Risk Processing

Risk Minimizer Risk Amplifier
67

Loyalty vs Performance

Loyalty Bias Performance Bias
48

Pressure Response

Narrowing Overcomplication
46

Delegation & Control

Control-Driven High Trust
42

What drives your decisions

Perfectionism & Delay

You tend to over-refine decisions before acting, not because you lack clarity, but because the cost of being wrong feels disproportionately high. This pattern shows up most in irreversible commitments — hires, partnerships, product bets.

Fear of Success

When things start working, a quiet part of you wonders if you deserve it — and begins subtly sabotaging the momentum. You create new problems to solve instead of riding the wave you built.

Decide with clarity

Decision Analysis

“I've been avoiding firing my Head of Sales for 6 months.”

Pattern You're confusing loyalty with avoidance — keeping him isn't about fairness, it's about not wanting to be the person who ends a relationship that felt safe.
Risk Every month you wait, your top reps internalize that performance doesn't matter here — and the ones who care most leave first.
Bias Sunk cost fallacy anchored to two years of shared history — you're weighing what you've invested, not what you're getting back.
Scenario A You delay three more months, lose your best AE to a competitor, and fire him anyway — but now from a weaker position.
Scenario B You act impulsively without a transition plan, the team reads it as erratic, and you spend Q3 rebuilding trust instead of pipeline.
Action Write the separation conversation script today. Not to send — to see if you can. The clarity will tell you if you're ready.

Something to sit with —

The team already knows. They're just waiting to see if you do too.

For teams

Built for how leadership teams actually work

When your co-founder, CMO, and VP of Engineering all complete their profiles, Dnmcs maps how your team makes decisions together — where you're aligned, where there's structural friction, and what conversations you're all avoiding.

Individual

  • Decision intelligence profile
  • AI companion for real-time decisions
  • Structured decision analysis

Team

  • Compatibility mapping
  • Shared blind spots
  • Monthly team report

You've optimized everything else.

Now understand the mind making all the decisions.

Start your assessment